Our Story

 

Cete (pronounced seet) is a playful womenswear brand founded in 2018 by designer Ashley Usich-Iha.

Feminine, eye catching and never too serious, Cete is intended to be the part of a woman’s wardrobe that brings cheer.

Every step from designing, fabric sourcing and production is done locally in Los Angeles in small batches. In an effort to reduce manufacturing waste, we source deadstock or vintage fabrics for many of our designs. This also offers the opportunity to own something that is special and not mass produced! We repurpose our smaller scraps into coordinating accessories such as hats and scrunchies, as well.

Each collection is treated like a Capsule and made in small intentionally minded batches so that we can responsibly create something you’ll love for years.

We hope you enjoy our designs as much as we love creating them!

To contact Cete please use our contact form or email:

General inquiries - hello@shopcete.com

Wholesale or media inquires - ashley@shopcete.com

Ashley adding a final touch to model Ali’s look during Cete’s Autumn ‘21 Shoot